American Express "FAIL" at Santa Monica Mall

Sunday 2010.08.15 9:23PM PST

Many of you know that big companies tend to pay a lot to make poster ads for their latest products, service, features, etc... The designer(s) and the marketing team, have a goal. That goal is to catch the consumer's attention... This one surely did. As I was getting out of the bathroom at Santa Monica Mall, my uncle showed me something and it was proof that the wrong people are hired right now for their jobs.

Here is the poster ad that American Express has for their GIFT CARD. Looks very good. I like the colors. The designer(s) and marketing must have been paid well.

However, there is a problem...

Maybe at this angle you can see it better. Still can't see it?

Here is my uncle pointing it out.

I'm sure more than one person looked at this poster ad before sending it off for printing... What do you think about this? Leave comments!

"People who work for American Express, many times cannot spell" - David A. Laibow (Author and Activist).

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